For pool builders

More pool builds. Booked for you.

I run your Facebook ads and reply to every enquiry within seconds, so more people who ask about a pool end up standing in their backyard with you.

Straight answers from Andrew. No lock-in contracts, no jargon.

The problem

You don't need more "leads". You need more site visits.

Most pool builders have tried ads, or been burnt by an agency. The ads get clicks, the phone rings a bit, and the jobs don't follow. That's rarely the ad's fault.

The fix

Ads aren't the problem. Slow follow-up is.

A pool is a big, emotional purchase. The builder who answers first, and keeps showing up, usually gets the site visit. So that's what I set up.

<60 sec

Every enquiry gets a text reply straight away, day or night, from your business number.

4 questions

Budget, timing, suburb and pool type are asked up front, so you only chase serious buyers.

1 calendar

Qualified people book a site visit straight into your calendar. Reminders go out automatically.

How it works

Three pieces, set up for you.

You keep building pools. I handle the ads, the follow-up and the reporting.

Facebook & Instagram ads

Ads built around your finished pools and your service area, aimed at homeowners who can actually afford a build.

Instant follow-up

Every enquiry lands in one inbox, gets an instant reply and a few friendly follow-ups, so nobody slips through.

Booked site visits

Serious buyers pick a time in your calendar. You get a text with their details and answers before you show up.

What other agencies don't do

Every pool sells the next one.

A new pool is the best ad you'll ever have. The whole street watches it go in. Once you sign a build, I turn that job into your next few leads.

During the build

Neighbour mail-out

The 25 nearest homes get a friendly letter from you. Sorry about the trucks and the noise, here's a little something for the trouble, and while we're in the street, a free quote if you've ever thought about a pool.

After handover

Referral rewards

Once the family is in the water and loving it, we ask for referrals and reward them with a gift card to their favourite restaurant for every friend who books a site visit. Happy customers do the selling.

Plus: direct line.You deal with me, with same-day replies. No account managers, no tickets.
The maths

One extra pool pays for a lot of ads.

Pools are high-ticket. You don't need hundreds of jobs, just a few more of the right ones each season.

$2,000ad spend for the month
40enquiries
8site visits booked
1–2pools signed at $70k+ each

Illustration only, not a promise. Real numbers depend on your area, prices and how fast you quote. We'll work out your own numbers on the call.

Is this for you?

Built for builders who can take on more work.

Good fit

  • You build in-ground concrete or fibreglass pools
  • You could take on 1–3 more builds a month
  • Most of your work comes from word of mouth right now
  • You want enquiries handled so you can stay on the tools

Probably not a fit

  • You're booked out for the next 12 months
  • You only do pool cleaning or maintenance
  • You're after the cheapest possible ad agency
Andrew Millar, Salsa Systems
Who you'll deal with

G'day, I'm Andrew Millar.

I'm based in the Northern Rivers, NSW, and I run Salsa Systems. I set up Facebook ads and lead follow-up systems for local trades and service businesses, and I run the same setup for my own trade business. You deal with me directly, not an account manager.

Let's see if the numbers work for you.

A 15-minute call. I'll look at your area, your average build and what you're doing now, and tell you straight whether ads make sense.